Uncovering Customer Needs


Sales professionals are continuously challenged to uncover the business needs of their clients so that they can offer them the best solution to those needs. This process can be quite daunting and inefficient, as sometimes the clients don’t know what they really need and as such need guidance.

Through the Uncovering Customer Needs course, we aim to provide a simple playlist of videos that showcase practical tips on how to uncover needs and give confidence in your solutions. This playlist would be supported by a set of resources that would be available to participants.

Who is it for?

Anyone that is responsible for selling products, services or solutions including: Account Managers, Product Managers, Sales Professionals & Leaders

What you will learn

After the completion of the course, you will be guided by a practical step by step process to uncovering client requirements, including templates, tools and an Acknowledgment of Completion.

Course Curriculum

  • Uncovering Customer Needs Pretest
  • 3 Steps to Use at the Start of Business Meetings
  • Uncover your Client’s Needs
  • Steps to Show your Understand of your Client’s Needs
  • Steps to Take when Finalizing a Client Meeting
  • Uncovering Customer Needs Posttest

Course Price

$9.99 per individual.

Uncovering Customer Needs